Introducing the brand new Citroën Slide at the C42 Flagship Store, Champs Élysées Paris.
Conception, art direction & scenography by Nicolas Giroud Studio for Publicis Events.
The brief: How to invite visitors to discover the 6 floors with a human and fun experience.
The idea: A 30 meters slide with a contemporary design to reinvent the place,
echoe the architecture & create a new relation between visitors & cars.